Baby Boomers Take The Lead In Today’s Housing Market
Baby boomers (ages 60–78) have once again become the largest group of both home buyers (42%) and sellers (53%), according to the National Association of REALTORS® 2025 Generational Trends Report.
Motivated by a desire to move closer to loved ones, retire, or downsize, many boomers are entering the market with strong financial footing. They’ve stayed in their homes longer—13 to 16 years—giving them time to build significant equity. With home prices up 47% in the past five years, they’re now using that equity to buy again, often with cash: 50% of older boomers and 40% of younger boomers avoided mortgages altogether.
In fact, 62% of buyers aged 70–78 and 53% of those 60–69 used proceeds from a prior home sale for their down payment. Unlike younger generations, boomers rarely report making financial sacrifices to afford a home—highlighting their stability in today’s high-cost market. That said, baby boomers share one common sentiment with every other generation: finding the right home can still be challenging. And that’s where having a trusted real estate professional truly matters. If you’re thinking about buying or selling—and leveraging the equity you’ve built over the years—now may be the perfect time to make your move. I’d be honored to guide you every step of the way.
📞 Let’s connect and start planning your next chapter today.
—Kelly Gafa Your Trusted Real Estate Advisor